Internet:

Address:

Contact:

Thomas Morrow CEO

Phone:

847/391-5079

Fax:

800/760-7015

e-Mail:

Thomas.morrow@home-school-inc.com

Our goal requires us to derive $300 per year per family (about 1/16^th their annual spending today) from each user family by 2012 by delivering a high quality selection of product and service online at the lowest price.

The home education market in the U.S. is $5 billion in scope and growing 10-15% annually.

We provide a free lesson planning and regulatory reporting tool that draws users to us and community elements that provide guidance and encouragement as parents struggle to perform the difficult task of educating their children at home, sealing their online allegiance to us.

We derive revenue from these families when they purchase their curriculum books (both hardcopy and electronic), educational aids and supplies, legal and regulatory services, enrichment goods and services from our online store and when we sell advertising to other companies that wish to reach our users.

Most of what we sell are products developed by other publishers for whom we serve as distributor. We already have distribution agreements with three important publishers (Pearson, Spectrum (formerly McGraw Hill), and Bob Jones University) and exclusive online co-development/co-marketing arrangements with Houghton/Harcourt, K12, Sonlight, and Christian Liberty Press. We will, however, have our own unique enrichment goods and services (eg Art Academy Online, Virtual Field Trip, Enhanced Instructional Guides) and important, unserved, niche items (eg a faith-based curriculum for Moslem parents).

We have hundreds of competitors for parts of our business. While several could become direct competitors by mimicking our one-stop-shop configuration, none has to date. All of our partners could be competitors but we hold a unique position by taking no position on instructional method or curriculum choice. Instead, we offer parents alternatives and guidance through them.