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Nuestra Casa International LLC
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Internet: |
www.nuestracasa.com |
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Address: |
808 Greenwood
Evanston, IL 60201 |
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Contact: |
Marco A. Rodriguez, CEO/Publisher |
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Phone: |
847/328-2997 |
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Fax: |
847/328-2574 |
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e-Mail: |
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Nuestra Casa® International publishes real estate magazines
for the burgeoning Hispanic markets in Florida, Texas,
Illinois, Wisconsin and Indiana. These Spanish-language
publications help U.S. Hispanics attain homeownership by
connecting them to professionals in real estate and related
industries. Nuestra Casa’s vision is to create a national
footprint of high-quality, Spanish-language real estate and
home resource magazines both in print and online for U.S.
Hispanics. The company generated $957K in top line revenue
in 2007 and anticipates high growth potential as its print and
online platforms expand nationwide.
Experts predict that U.S. Hispanic purchasing power will top
$1.2 trillion by 2011 and comprise one out of every four
consumers by 2010. The exponential growth in population
and purchasing power paired with the comparatively young
age of Hispanics continues to fuel the boom in Hispanic
homebuying.
Housing purchases by Hispanics have increased at staggering rates nationwide, with an estimated 49 percent currently
owning at least one home. By 2010, the rate of homeownership
among Hispanics is expected to reach 60%. Record increases
in homebuying make this the niche market to target for real
estate professionals, mortgage companies, builders, and
others providing housing-related services.
While more than 74% of English-speaking homebuyers and
sellers use the Internet to search for homes, Hispanics prefer
to be marketed to in their native language and in a print
format. While increasing numbers of Hispanics are using the
Internet, the vast majority of them are under the age of 18.
A recent Synovate study concludes that the most effective
method of reaching U.S. Hispanic consumers is through
printed magazines. Nuestra Casa® fills an unmet need by
connecting U.S. Hispanic consumers with real estate and
related industries, both in print and online.
The unique expansion opportunity for Nuestra Casa® lies
in the ease of its replicability. New publication launches
require only a localized salesperson and targeted
distribution outlets, as the entire production process is
completed in the Evanston, Illinois headquarters. The
publishing model used by Nuestra Casa has had over
seven years of refinement through six publication launches
and allows for a seamless expansion into new regional
Hispanic markets in Texas, California, New York, Arizona,
Nevada, Georgia, Colorado and other high-density
Hispanic states.
Although bilingual English/Spanish newspapers exist in
several U.S. markets, none provide a focused outlet for
real estate/housing advertising with a success record that
matches Nuestra Casa’s. To the best of our knowledge,
there is no other Spanish-language real estate magazine
and resource guide being launched across a multi-city
national platform.
Nuestra Casa® is uniquely positioned in a national environ-
ment with few known competitors. The company’s magazine
launch model intends to capitalize on this open market
both consistently and strategically, with five new magazine
launches each year beginning in 2008, and totaling 21
publications by the end of 2011. The website will grow
alongside the magazines as new regions are opened,
with real estate listing sales coinciding with print sales.
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