| March 17 & 18, 2008 | Midwest Venture Summit | |
| On line registration is now closed. On site registration will be available on Monday, March 17 at The University of Chicago Gleacher Center and on Tuesday, March 18 at the Sheraton Chicago Hotel & Towers. The cost to register is $599.00 | ||
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Reserve Brands Inc.
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Internet: www.enjoyeagle.com |
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Address: 141 W. Jackson Blvd. #2532
Chicago, IL 60604 |
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Contact: Scott Lazar, President & CEO |
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Phone: 312/646-6060 |
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Fax: 312/786-2200 |
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Email: lazar@reservebrandsinc.com |
MARKET OVERVIEW: 90% snack each day, vs. 75% who eat breakfast and 88% who eat lunch. 25% of adults snack “often” between meals. Salty Snacks (“SS”) retail sales are $11 billion. Industry is dominated by a few large national players; balance of market is fragmented. Snacks consumption is “expandable” in that new forms and flavors are purchased and consumed in addition to current favorites. “Innovation Gap” presents opportunity whereby differentiated products are large enough to be meaningful to the category, but too small for the leading companies to pursue. RB is exploiting gap by fast-adapting, rolling-up & nationalizing 3rd party innovation under the EAGLE™ master brand.
COMPANY OVERVIEW: EAGLE™ Brand / Heritage: Launched 1978 by Anheuser-Busch, EAGLE™ is known for innovation & quality; 2nd largest SS brand; $500 million annually; $6 billion cumulative sales. AB exited snacks in 1995 to focus on beer; brand sold to P&G in 1995; Exclusive, perpetual license to RB in 2005. Today’s 64% brand awareness would require $300-500 million of ad spending to re-create.
Key Milestones: 7 million units shipped; Available nationally in vending; Grocers representing 13% of total US volume have already taken delivery of EAGLE™ with 20% of grocery committed. $750,000 angel investment upon founding in Feb 2005; $4,000,000 series A led by New World Ventures in June 2006.
Current Product Innovation: POPPERS! – Unique potato shapes with a tasty, light crunch; BURSTS! – Indulgent puffed corn snacks that melt in your mouth. Significant product innovation pipeline developed.
CONSUMER ACCEPTANCE: 96% of consumer inquiries to the 1-800# are compliments or “where to buy.” Retail sales increase of 500% when sampled.
MANAGEMENT TEAM: Seasoned team with experience from Frito Lay, Nabisco, Keebler, Pepperidge Farm, Kraft, etc. supplemented by best-in-class advisory board. Former AB COO and President of EAGLE Snacks is an active board member.
VALUE PROPOSITION: Consumer Value: EAGLE™ offers innovative adult snacks for those that are not willing to settle for the same old “kid” choices. Retailer Value: Differentiated products offer incremental volume and enhanced margins
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