| March 17 & 18, 2008 | Midwest Venture Summit | |
| On line registration is now closed. On site registration will be available on Monday, March 17 at The University of Chicago Gleacher Center and on Tuesday, March 18 at the Sheraton Chicago Hotel & Towers. The cost to register is $599.00 | ||
Return to list of companies
The Perfect Dinner, LLC
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Internet: |
www.theperfectdinner.com |
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Address: |
809 South Boulevard, Oak Park, IL 60302 |
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Contact: |
Karen Gruber, founder & owner |
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Phone: |
708/660-8731 (store)
708/860-1523 (K. Gruber’s cell) |
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Fax: |
708/660-8733 |
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e-Mail: |
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At 5 pm, 40% of Americans have no idea what they will be having for dinner that evening.[1] Despite their increasingly busy schedules, women retain the primary responsibility for meal preparation and increasingly seek out convenient alternatives. This consumer dynamic has fueled the growth of the $100B “home meal replacement market.” For our target customer, the “working, commuting, chauffeuring mom in upper income households,” quality – especially freshness and wholesomeness – are usually compromised in these convenient solutions.
The Perfect Dinner (TPD) is a unique concept that addresses the need for both quality and convenience. It is fresh-made, family-favorite dinners that are fully prepared and ready to heat and eat in the comfort of home. A variety of dinners and side dishes are prepared fresh each day in TPD’s commercial kitchen, then packaged and refrigerated in three convenient family sizes. Dinners are ready for carry-out from the retail storefront or available for delivery without pre-ordering. TPD opened a test location in late 2003 and has proven the consumer appeal of this concept. TPD retains nearly 2000 annual customers (21% penetration of target family households in the area) who spend $41.24 per occasion an average of 6.6 times per year, yielding annual sales of over $520K and breakeven profitability. The Perfect Dinner has devised a unique “hub & spoke” operational model that separates food production from retail presence, allowing the concept to scale profitably to other communities. In this model, a central kitchen hub would be the production facility for six or more retail outlets serving distinct communities. Economies of scale will be achieved through improved labor cost for large-scale food preparation and reduced food cost through bulk purchasing and reduction of waste. TPD is seeking to prove the hub & spoke model by building out two new retail outlets, or “spokes,” in distinct communities, served by the existing/expanded kitchen (operating as a “pseudo hub.”)
Nationally The Perfect Dinner has a $760M revenue opportunity, which represents 0.8% share of the home meal replacement segment.
The Perfect Dinner was founded by Karen Gruber who has a 20+ year track record in marketing/advertising, and Jill Haas who has a 20+year track record in food development and consulting. Sue Klaus, a proven accounting/finance professional joined the team as CFO in late 2007. The team needs to add an experienced, multi-unit foodservice operator as TPD expands. TPD has developed over 250 proprietary recipes, has applied for national trademark (currently on secondary register) and has been valued at $2 M (using 30% discount rate). | |
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